Overview

PPC Specialist Jobs in Lahore at International Consulting Associates

Job Description

We are hiring for aPPC Specialist

Plan, create, and manage PPC campaigns across a variety of channels (Google Ads/Bing Ads etc.)

Keyword research and management to optimize bids (add PPC keywords and negative keywords)

Optimize bidding at keyword, placement, device, geographic, demographic, and other levels

Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)

Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

Provide creative copy suggestions and graphical ad templates

Handle display network placement lists on AdWords and through other contextual advertising platforms

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the company goals

Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports by analyzing trends, goals, opportunities, and other key performance indicators

Stay on top of search engine and PPC industry trends

Skills:

  • MS Office
  • Digital Media

Salary: 50000 – 70000 / Monthly

About the Company

Company Name: International Consulting Associates

Location: Lahore

Functionl Area: Consultants

About International Consulting Associates